Using Custom-Printed Packaging Bags As A Branding Technique

Competition amongst businesses has never been fiercer, and now more than ever, you need to be able to distinguish your unique brand from those of your competitors. One way to do so is to offer custom-printed packaging bags as a branding technique, but this has become a staple for multiple businesses in industries as diverse as retail clothing and food services. To really diversify and get your brand known and loved by loyal customers and newbies alike, you need to think outside the box with your custom-printed packaging bags as a branding technique.

Here are just a few ways to get creative!

#1 – Beautify the Staple

Yes, most businesses use custom-printed packaging bags as a branding technique, but that doesn’t mean yours has to be as dull and boring as your competitors’! Get creative with your bag’s design, making sure to incorporate your brand’s colors and logo in a practical but eye-catching way! The more innovative you are, the better your customers will remember your brand. Additionally, if your bag is dazzling enough, your customers may begin to use them daily as shopping, gym, or general carry bags, essentially becoming a walking advertisement for your brand!

#2 – Custom-Printed Packaging Bags As A Branding Technique…For Sustainability

It’s no secret that climate change is one of the most pressing challenges facing the future of humanity. More than ever, an educated and incentivized public is looking for commercial institutions engaged in sustainable practices to do business with, and boycotting those who aren’t as committed to saving the environment. Using eco-friendly, recyclable materials both:

fulfills a part of your corporate responsibility to safeguarding the environment, and
establishes your brand as committed to fighting climate change in the eyes of

an increasingly eco-conscious consumer base.

#3 – Seasonal Holiday Bags

Once that dreaded Mariah Carey song starts haunting you on the radio, elevator, or anywhere muzak is played, you know you’re smack-dab in the middle of the holiday season. Of course, one way to distinguish your brand from others is to develop custom-printed packaging bags as a branding technique for not only the Yuletide, but every major commercial holiday of the year. Maybe something in pink and red for Valentine’s Day? Black and orange for Halloween? The possibilities are as limitless as your imagination, and equally as memorable to your customers!

#4 – Event Swag Bags

Every business engages in a sale or special event from time to time, and what better way to mark the occasion than with custom-printed packaging bags as a branding technique? You can give them out free or with each purchase, or perhaps offer a small gift assortment inside to really make your event memorable for potential customers. The best part? Your bags can live on as free advertisement when they are used as grocery, gym, lunch, or general-use bags!

#5 – A Corporate Gift with Style and Purpose

Any dutiful and conscientious business owner would want to reward their employees with a small token of appreciation from time to time. Aside from bonuses and more time off, one way to express appreciation is with free company merchandise. Typically, things like pencils and hand towels come across as lame and not very useful, but custom-printed packaging bags are both elegant and practical!

#6 – Social Media Tie-Ins

If you believe that advertisement is solely a matter of billboard space, television commercial time, and catchy radio jingles, your knowledge of marketing is a generation out of date. These days, internet ads and viral marketing campaigns across multiple social media platforms are what really get your brand into the public consciousness.

One way to use custom-printed packaging bags as a branding technique is to get them “trending” on social media. For example, you can design a marketing campaign that revolves around taking pictures of your particular custom bag in an exotic or noteworthy locale. These pictures can then be posted on social media platforms like Instagram, X (formerly Twitter), or even Facebook, accompanied by a related hashtag. Sharing and posting these “pics” is a surefire way to spread awareness of your brand by getting it to trend!

For more information on custom-printed packaging bags as a branding technique, or for help in choosing the right packaging bag and design for your brand, contact Emballage EDR today.