Choosing the Right Packaging Bags for your Business

Any quick trip to a mall or shopping area will reveal a creative cacophony of colors, designs, shapes, and sizes in packaging bags. This inventive variety has also extended to online mailing orders, where business packaging has been utilized as a unique opportunity to stand out through innovative branding. But what type of packaging does your business need? How big or small do mailing boxes need to be? What do you need to consider when choosing the right bags for your product that will also represent your distinctive business identity? Answering these questions is intricate, and requires an exact knowledge of both your packaging needs and your branding identity.

Determine Your Packaging Bags Needs

Before you begin choosing the right bags for your business packaging, you need to evaluate several factors that will influence your decision:

Size, Dimension & Quantity

The wide variety of products and items available for sale to the average consumer is equally matched by the variety of packaging options for the business owner- the trick is aligning the two for a perfect fit! You can start by measuring the size and weight of every product you sell. You can then use this information to determine what packaging would best suit your needs, or at least provide this information to a packaging supplier like Emballage EDR, who can help you determine what would work best. Once that is done, you can then decide how many units will be required to fit your business needs. It’s best to buy in bulk to both fit demand and have a reserve stock, if necessary. Emballage EDR sells packaging bags in bulks of 1000 individual units, helping to fulfill all your requirements. You can also reorder at any time! A tip to help further reduce costs is to see if your measurements can accommodate all your products, so the need for multiple types of business packaging (at differing prices) is reduced.

Brick-and-Mortar Packaging Bags vs Online Business Packaging

How consumers acquire your products will determine your packaging needs. If you are a brick-and-mortar business, then choosing the right bags is of paramount importance. If you are an online business, then you’ll want to explore business packaging in the form of small boxes or padded mailers. Logically, if your business employs a hybrid model of in-store and online sales, then you’ll need to accommodate both modes of purchase!

Product Protection

Nothing is more frustrating for a consumer than receiving a product that has been damaged or destroyed because of ineffective packaging. This experience is not relegated to mailed shipments with weak boxes and misplaced tissue or cardboard padding. Damage can also occur with packaging bags that can’t support the weight of their contents or become mulch with a few drops of rain. Ensuring customer satisfaction with packaging that protects their purchase goes a long way in promoting your business, and also saves you money on replacement and shipping costs.

Promoting Your Brand

When people hear the phrase, “paper packaging bags,” they immediately think of the plain brown paper bags that grocery stores like Steinberg’s popularized for decades. The truth is that paper packaging has evolved considerably since they were last used so widely and prolifically. And now, they present forward-thinking companies with a unique opportunity for creative branding. Customization in design- from colors, sizes, fonts, labels, and even stickers- has taken brand recognition to new heights in recent years, translating to increased profits and brand notoriety. Here’s how you can you can promote your brand with Emballage EDR:

Logos on Packaging Bags and Business Packaging

Choosing the right bags for your business should also mean making sure your customer knows where the bag came from. One quick way to do that is to ensure your logo is on it, in a place that is immediately visible. Since these bags often double as gift, lunch, or grocery bags, brand recognition is assured for a long time!

Go Full Color

The “plain brown paper packaging bag” stigma is hard to beat, but one way to do so is to jazz up your packaging bags with some color! Ideally, you’ll want to use your company colors to further your brand recognition (think Coca-Cola with the “red and white”). You can also extend this to your online business packaging like poly mailers and shipping envelopes, so customers are extra impressed by the extra mile you’ve gone to be memorable and unique!

Choosing the Right Bags: Stand-Up Pouches

Choosing the right bags isn’t just a matter of having something to bring your items home in. For smaller or more flexible products like cosmetics or foodstuffs, it could mean having smaller and sturdier packaging that both protects the item and reminds the consumer that it’s there! Flat and standing pouches fulfill this need, and can be easily branded with colors, logos, labels, ribbons, and stickers as well! For more information on packaging bags, and business packaging, or help choosing the right bags and packaging for your brand, contact Emballage EDR today.