In business, it’s important to consider every small detail that could enhance the customer experience. So, it’s no secret that packaging plays a significant role in how your clientele perceives your brand! What are the marketing trends for packaging bags in 2023?
Sustainable packaging
Consumers are increasingly asking companies to be transparent and adopt eco-friendly habits. These changes first manifest in tangible and easily identifiable ways.
Using sustainable packaging is currently trending in the market. Consumers are willing to pay more to ensure they’re protecting the planet!
Sustainability also implies durability. By offering customers a product they can reuse in their daily lives, you’re not only providing value but also protecting the items and food being sold. That’s why consumers are fond of reusable bags.
Don’t underestimate the marketing aspect of good packaging! The more durable it is, the longer it can be used. This means you’re investing in a long-term advertising solution by imprinting your logo on your packaging bags.
Ecological materials
Not only should your packaging bags be durable, but they should also be made from ecological or recycled materials.
A study by Trivium Packaging suggests that 57% of consumers are less likely to buy products with environmentally harmful packaging.
Commonly used ecological materials include:
- Recyclable materials (cardboard, kraft paper, aluminum, etc.).
- Compostable materials (plant-based origins).
- Biodegradable materials (seaweed, mushrooms, bamboo, etc.).
- The organic or recycled cotton.
Personalized bags
It’s not just the composition and quality of your packaging bags that matter. The physical appearance of your bag indirectly influences your brand’s image! Adding your logo to your packaging can contribute to customer loyalty and is cost-effective advertising.
With various options for printing and embroidery, choosing the right personalized bag or product can become a challenging decision. Feel free to contact our experts in customizable packaging to help you select the perfect product.
Minimalist packaging
No need for intricate packaging and visually cluttered designs on your personalized bags! In packaging, minimalism and clean style are the current choices. The simple packaging and designs are often associated with ecology, elegance, and purity.
Minimalist designs also require less ink for printing. Besides saving money, you’re once again contributing positively to our environment! They are easier to recycle, require fewer materials, and are often easier to read.
In Summary
In 2023, brand image and eco-responsibility are once again at the forefront! Consider using biodegradable and durable materials that represent your company’s ecological values to stay on trend.
Every small detail is crucial to consider, and staying informed and updated on innovations is essential! For more information or to order your personalized bags, don’t hesitate to get in touch with our packaging experts.
